Alex Yakubovich

Alex Yakubovich, Auto Broker from Parker serving Denver and the surrounding areas

MY PASSION FOR THE AUTO INDUSTRY COMES FROM…

When I was a kid, my next-door neighbor built cars for fun and invited me to help out. Later, as an adult, I got my first real job at a Ford dealership where I was lucky enough to have an amazing mentor who taught me the right way to communicate and to always listen to your customer’s needs and wants versus just trying to sell to them. With more than 25 years in the auto industry, I’ve been fortunate to earn experience in a variety of aspects of automotive sales, from the sales floor to the custom auto buying and selling concierge service I provide my clients with today.

Through a variety of positions and experiences, the one thing that has always remained constant is my passion for people. Being able to work on behalf of my clients allows me to get them the best deal, without having to worry about a dealership’s bottom line. Here at HM Brown, we truly put our customers first. Because of this, there’s nowhere else I’d rather be.

MY FAVORITE THING ABOUT BEING AN AUTO BROKER IS…

The people. I enjoy helping my clients and friends find the best automotive solutions for their specific needs, budgets, and situations. Essentially, I discuss with them what they would like to accomplish and then go to work for them. I understand that my clients have high expectations from their automotive professionals and have a limited amount of time, so I make it as simple and quick as I can. Whether it’s someone's first car or they’ve bought and sold dozens, there’s nothing like seeing the joy they experience when I hand them their keys.

Working around cars all day is a close second. Because we work with any make or model, both new and used, we get to see some pretty great vehicles pass through our doors. Here at HM Brown, I’ve been fortunate to see everything from classics to brand-new vehicles, and everything in between.

I EARN A LOT OF REPEAT BUSINESS AND REFERRALS BECAUSE…

I do it differently. It’s a simple formula: I save my clients time, money, and frustration. I provide them with a no-hassle, no-pressure way of buying their next automobile. This means that my clients actually enjoy the process and get exactly what they want, without high-pressure sales or manipulative tactics. I truly enjoy assisting them in buying or leasing the best new or used cars available.

Allow me to provide you with the best service in the automotive industry and see that difference for yourself!

MORE ABOUT ME…

I came to America in 1979, from the former Soviet Union with my parents and my older brother. We settled in Aurora, CO. I watched my parents pick up any odd job they could to make ends meet—nothing was below them. They showed me that with hard work and perseverance, anything is possible. Those lessons have stuck with me and have served me well in life, with my family, and with my career. My parents and their values are the core of who I am.

I am married to my best friend Anne from middle school and together we have four amazing kids. We have three teenage girls and our oldest son is recently home from the Marine Corps. We live in Parker and have been part of the Parker /Centennial/Aurora community for over 38 years.

It has always been important to me to serve my community, and in 2020 at the height of the COVID-19 pandemic, I started a nonprofit organization with two local friends. Be the Good Ones helps people with small needs and good deeds throughout Douglas, Elbert, and Arapahoe counties. In addition to helping our neighbors with things like picking up prescriptions and shoveling walkways, my favorite initiatives are our annual coat drive and our Holiday Helpers program. Both programs have grown rapidly, with more than 1,500 coats donated this year, and food, gifts, and other items donated for nearly 60 families! We do not have any large sponsors, all of our initiatives are funded by members of our community. I am continually proud of and amazed by, the members of our community and their generosity and willingness to jump in and help take care of their neighbors! We received a Service Above Self award from our local Rotary organization in 2020 and were honored as the benefitting nonprofit organization at Parker Fashion Week in 2022.

THREE THINGS I LOVE TO DO IN MY SPARE TIME:

• Cars and learning about cars and new toys
• Traveling with my family and friends
• Working on initiatives for my nonprofit, Be the Good Ones